Weinbrenner Launches New Hiking Campaign
Weinbrenner, part of Bata Group, unveils its new Hiking campaign for H1 2026, inviting outdoor enthusiasts to explore freely, confidently, and at their own pace. Shot on the raw and diverse landscapes of Tenerife, the campaign introduces the new X-Hiker and refreshed Baxter hiking collections with new colorways designed to deliver reliable performance, functional design, and accessible innovation for every terrain
Rooted in Weinbrenner’s outdoor DNA, the campaign follows three friends as they land in the Canary Islands, Tenerife, and move across volcanic trails, lush paths, mountain viewpoints, and coastal landscapes. Each setting reflects a different way of experiencing adventure, authentic, grounded, and unrestricted.
“At Weinbrenner, we believe the outdoors should be open to everyone,” said Pietro Schira, Chief Brand Officer at Bata. “This campaign reflects our commitment to creating tough, reliable hiking shoes that combine performance, style, and great value without compromise.”
The spotlight of the campaign is the new X-Hiker, designed to take adventures further. It helps keep feet dry and comfortable thanks to W-DRY waterproof protection, while W-GRIP traction technology supports confident movement and stability, even on wet or unstable ground.
The Baxter line complements the collection with versatile designs and fresh new colorways, reinforcing Weinbrenner’s position as an outdoor brand delivering accessible innovation and great value products.
The Hiking H1 2026 campaign will roll out globally across retail windows, in-store visual merchandising, digital platforms, social media, e-commerce, and video content.
With Weinbrenner, every step leads to a new adventure.
About Weinbrenner
Weinbrenner is an outdoor footwear brand committed to making adventure accessible to all. Rooted in functional design and technical expertise, the brand creates tough, reliable, and affordable shoes built for the outdoors. From hiking trails to everyday exploration, Weinbrenner combines performance, comfort, and durability with a modern outdoor style.
As part of the Bata Group, Weinbrenner benefits from over 130 years of footwear craftsmanship and a global retail presence, delivering quality outdoor products to consumers around the world.
Find out more:
Website: www.weinbrennershoes.com
Instagram: @weinbrenneroutdoors