The T. & A. Baťa Shoe Company was established on September 21, 1894, by siblings Tomáš, Anna and Antonín Baťa – the eighth generation of Bata family shoemakers –
in the rural town of Zlín, Czechoslovakia. They were innovators from the start, replacing the traditional one-man workshop with a 10-person (soon to be 50) enterprise.

The introduction of mechanised production techniques, including the first steam-driven shoemaking machines, initiated a period of rapid modernisation that allowed the company to become one of Europe's first mass producers of shoes.

Because Tomáš Bata believed that business had a responsibility to its employees,
the company provided its workers with housing, schools, hospitals, libraries, and recreational facilities.

Herbert Leupin, Donald Brun, and Guy Georget Nostrud exercitation. Some of Bata's most famous advertising posters were produced in the 1940s and 50s - the golden age of advertising - by designers schooled in the plakatstill style. Plakatstill (german for "poster style") was characterized by bold lettering, flat colours and simple compositions focusing on a single object.

King of the Court. Manufactured by Bata in Maryland, USA, these incredibly popular, cutting-edge athletic shoes featured moulded soles, Footbed® Insoles and Pacifate® lining. The shoe’s popularity led to numerous collaborations, including the “Wilson by Bata” John Wooden signature model, in partnership with leading sports manufacturer Wilson Corp. and legendary UCLA basketball coach John Wooden.

The technologically advanced Wilson by Bata shoes used lightweight polyurethane for their soles years ahead of other manufacturers. The shoe remains one of the most influential sneakers of all time.

From racing, football and cricket, to cycling and tennis Bata was a major sponsor of local and international sporting events. The success of Bata's basketball and football shoes led to rapid expansion of the sneaker line, including shoes for cycling (the famed Bata Biker), badminton, BMX (Batamax), gymnastics, boating, tennis, running, golfing, wrestling, and walking.

A great sport shoe that became a cultural icon. It helped you win on the court and gave you traction in the world.

On 1994, Bata celebrates its 100-year anniversary of the birth of Thomas J. Bata and created «The ONE», the limited-edition shoe that celebrates the values that made the company great: comfort, quality and affordability.

With dedicated e-commerce operations, 17 company-owned factories, and a presence in more than 56 countries, our 32,000-strong team brings together global scale and local insight to meet the evolving needs of consumers worldwide. Bata is, and always has been, a truly glocal brand.