Weinbrenner Joins Forces with Fauna & Flora to Protect Nature
Lausanne, April 22nd, 2025 – Weinbrenner, part of the iconic Bata Group, is proud to announce a new campaign in support of Fauna & Flora, the world's oldest international conservation organization dedicated to protecting biodiversity for the survival of the planet and its people.
This collaboration comes as Weinbrenner unveils its brand refresh and new message, "The Outdoors, Wild Open", reinforcing its mission to democratize the outdoors and encourage exploration while respecting nature. The campaign aims to raise awareness of Fauna & Flora’s conservation work, while encouraging consumers to actively engage in respecting and protecting the natural world.
Weinbrenner will develop educational content to raise awareness about wildlife conservation and emphasize the importance of preserving natural habitats.
“We believe successful conservation relies on people power. We are enormously grateful for Weinbrenner’s support, which we hope will inspire more individuals to join our global movement to protect nature,” said Dave Hillyard, Global Director of Fundraising, Fauna & Flora.
“This partnership with Fauna & Flora strengthens our long-standing commitment to inspiring adventure while protecting the outdoors” said Valentine Morand, Weinbrenner Global Brand Manager, Bata Group.
Weinbrenner and Fauna & Flora are committed to fostering greater public engagement, promoting respect for wildlife, and supporting the critical work needed to conserve our planet’s biodiversity.
About Fauna & Flora
Fauna & Flora protects the diversity of life on Earth by working closely with local conservation partners worldwide to save nature, together. Learn more at fauna-flora.org.
About Weinbrenner
Weinbrenner, from the iconic Bata Group, designs footwear and gear for adventure enthusiasts, promoting outdoor exploration and a deeper connection with nature. Learn more at weinbrennershoes.com or follow us on Instagram @WeinbrennerOutdoors for the latest updates.
