The transformative power of AI

16 April 2024
The transformative power of AI

At Bata, we're committed to harnessing the transformative power of Artificial Intelligence (AI) to revolutionize the retail landscape and maintain our competitive advantage in the fast-paced fashion industry.

Recently, our CEO, Sandeep Kataria, highlighted the transformative role of AI in retail in an interview with But we didn't stop there! Our experts—Nicolò Chiaramonte and Nicola Corà—have shared their insights at prestigious events like AI WEEK and the World Retail Congress.


We firmly believe that AI plays a crucial role easing, accelerating, and augmenting decisions within evolving market dynamics, aligning customer expectations with business strategy. From supply chain to personalized customer ceremony, AI is at the core of everything we do. For instance, AI revolutionizes our merchandising and replenishment processes by accurately predicting our customers’ preferred products in store and synchronizing inventory placement in real-time to minimize waste. Additionally, it transforms store manager feedback into actionable insights, optimizing store performance and enhancing the overall customer experience. These are just a few examples of how AI is enhancing our operations at Bata.

This commitment to AI integration underscores our dedication to innovation and our relentless pursuit of excellence in the retail sphere. Stay tuned as we continue to lead the way in AI integration and deliver exceptional experiences to our customers worldwide.