Showcasing our Global Strategy at BoF CROSSROADS 2025

We are proud to announce our participation in the inaugural BoF CROSSROADS, an exclusive event hosted by The Business of Fashion that brings together top business and creative leaders focused on unlocking fashion’s next growth opportunities across the Middle East, Central and South Asia, Southeast Asia, Africa and Latin America.

Representing Bata at the event, Roger Graell, Chief Digital Officer and Head of International Franchising, engaged in key conversations about retail transformation, franchising excellence, and our global market expansion especially in the Middle East.

With a legacy of over 130 years, Bata is embracing the future through digital transformation and a growing network of franchise partnerships, enabling the brand to scale across markets while staying true to its values of accessibility and design innovation.  

“BoF CROSSROADS is a space where the future of fashion is shaped by open minds and bold ideas,” said Roger Graell. “It’s the perfect setting for sharing our journey of transformation and connecting with others shaping the industry.”

The event features thought-provoking sessions, immersive exchanges, and global insights, making it a fitting stage for Bata’s continued ambition to lead in emerging markets and deliver retail experiences that matter.

Missed the session? Watch the replay!