Scaling up Consumer Experience through Visual Merchandising with 3D Holographic Display
![Scaling up Consumer Experience through Visual Merchandising with 3D Holographic Display](/ir/800x/storage/News_News/1-2000/26_image_3d-holographic-wm-bata-india.jpeg)
Recently, we installed a 3D Holographic Display at one of our stores in Bata India at Phoenix Market city, Pune and we are delighted to get such an exceptional consumer response.
A holographic display is a high-definition or 4K screen reflecting digital content through glass with special coating, called the glass optics. When placed at a certain angle, the glass optic will create an illusion that makes your brain interpret the digital content as three-dimensional.
At Bata, we want to give our customers the best and most memorable experience using more high-tech and captivating content.