Why work at Bata?

People are at the heart of what we do. From the consumers and customers we serve, to the communities in which we operate, to the employees who drive our success year after year. Through our CSR programs, volunteering and philanthropy, we deepen our connections with the company, our colleagues and the communities in which we operate.

What we offer

Competitive salary, generous benefits and a respect for work-life balance form the foundation of what we offer at Bata. We then go the extra mile to train and equip our employees to make the most of the opportunities available to them. We provide industry-leading development programsto foster a culture of teamwork, integrity and excellence in everything we do. As a global brand, we value diversity and mobility, encouraging our people to pursue positions in new regions that will help them grow professionally and personally. Our multicultural leadership team is representative of this commitment and our brand’s international footprint.

At Bata, we’re focused on making beautiful, comfortable and affordable shoes. If you have a passion for footwear, fashion and exciting customers, you could go far with a career at Bata.

  • Leadership is part of our DNA at Bata. Our founder, Tomas Bata, believed that in order to do a job well we must lead by example. We expect our managers to show this quality: gaining the trust of their colleagues by communicating clearly and acting decisively in challenging situations. The Bata management team is responsible for bringing out the best in their staff, understanding individuals’ strengths to progress their careers and Bata’s success.

  • Our marketers work tirelessly to understand the needs of our customers. Researching the latest global footwear trends since 1894, they know how to sell shoes to a global market, whether it’s in Delhi, Mexico City or Geneva. Successful marketers share a sense of curiosity, a thirst for learning and a sharp analytical mind. Our teams anticipate the changes in the world of fashion, footwear and communication, creating strategies and campaigns that will give Bata a competitive edge.

  • Running a successful global brand requires careful planning. To reach our markets around the world, Bata has built a strategic logistics and distribution network, ensuring that every customer gets the shoes they want when they want them, no matter where they are. How we get raw materials to factories and then the end product to the customer is a constantly shifting process; our supply chain personnel work tirelessly to understand the market demand and make the path to the consumer as smooth as possible. Our team is made up of clear thinkers who understand the power of a robust process and can anticipate challenges ahead.

  • Technology has become central to everything we do at Bata. From the factory floor to our retail stores and to the boardroom, we rely on effective systems and connectivity to keep our business moving forward. Our IT professionals make this progress possible by finding practical fixes for everyday issues and innovative solutions to address tomorrow’s challenges. We seek out IT staff that go above and beyond and find not only the solution, but the best solution – personalities that are constantly looking for better ways to do their job and to make the business more efficient.

  • A few things have changed since we started doing business in 1894. How people shop in the 21st century is a major shift. Mastering E-commerce and being competitive online is essential to our business. Our team mixes technology and marketing know-how to make sure our customers can find the shoes the need, while helping Bata reach new customers and markets. A deep knowledge of online platforms, algorithms, product optimization and shifting digital trends is what we look for in our E-commerce wizards.

  • As a family business, we want our employees to be treated like family. Monitoring job satisfaction, protecting employee interests, handling contracts and responding to everyday requests is what’s required to keep our family happy and motivated. Our empathetic HR teams work proactively to improve the working conditions and the lives of their colleagues all over the world. Understanding people is a must in this position, but so is a patient and critical eye when dealing with paperwork.

  • Our global operation relies on a flexible and agile financial system. Accurate reporting, accounting, forecasting and management helps to maintain the financial and operational health of Bata worldwide. Our team of financial professionals spend their days gathering and analyzing information to inform and devise strategies that will drive Bata’s business forward. A passion for numbers and business, and the ability to see an opportunity, is what sets our financial team apart. 

Interview with Wilasinee (Lala) Parnurat

My name is Lala, currently the country manager of Bata Thailand. I recently joined the company in July 2022 after spending more than 10 years in the beauty and personal care industry.

Bata always had a special place in everyone’s heart in Thailand. Not just because the brand has been here for almost 100 years, but also because the brand connects and engages with Thais since the very early stage in life which is the first step in school.

So, when I realised that I would be a part of this long-standing heritage company and one of the most admired brands, I had no other feelings besides being so thrilled and humbly grateful.

Most importantly, being selected as the country manager for Bata Thailand as the first local and first woman to be in this position, I am super honored and very excited to take the brand to another level with my team in Thailand.

The first admiration towards Bata for me is on ‘Shoes for all’, which is the mission statement that declares the purpose of the company and how we serve our customers. We want everyone to be able to access and own a good quality of shoes. This commitment has been marked since the 1st day the brand was founded without any compromise ever since.

Another point which makes me so impressed, as a new joiner from outside, is the way Bata always stays on-course to evolve over time. Focusing on agility, adaptability, being more consumer-centric and innovative as part of the company’s values, has proven to help Bata continue strongly regardless of any challenging circumstance.

Last but not least, the company's mission to help improving lives and making a positive impact in all the local communities where the brand lives, shows Bata's true colours and I'm very touched by this in particular.

So, it’s such a true privilege to be given such a great opportunity to lead Bata Thailand and I am confident that the vision and priorities of Bata are totally aligned with what I believe in and what I am passionate about. I also feel extraordinary proud to be able to break the stereotype – the unconscious bias on which roles women should or should not take and all of this was only made possible because Bata has empowered me to do so.

I want to be an inspiration and an example for a little girl in Thailand. I want to tell her that if she believes in herself, is ambitious enough and works hard, she can conquer any mission in life. And one day, if she is lucky like me – she will find a company with a good vision, which empowers people, and believes in gender equality. She might also become the country manager of Bata Thailand.