Why work at Bata?

People are at the heart of what we do. From the consumers and customers we serve, to the communities in which we operate, to the employees who drive our success year after year. Through our CSR programs, volunteering and philanthropy, we deepen our connections with the company, our colleagues and the communities in which we operate.

What we offer

Competitive salary, generous benefits and a respect for work-life balance form the foundation of what we offer at Bata. We then go the extra mile to train and equip our employees to make the most of the opportunities available to them. We provide industry-leading development programsto foster a culture of teamwork, integrity and excellence in everything we do. As a global brand, we value diversity and mobility, encouraging our people to pursue positions in new regions that will help them grow professionally and personally. Our multicultural leadership team is representative of this commitment and our brand’s international footprint.

At Bata, we’re focused on making beautiful, comfortable and affordable shoes. If you have a passion for footwear, fashion and exciting customers, you could go far with a career at Bata.

  • Leadership is part of our DNA at Bata. Our founder, Tomas Bata, believed that in order to do a job well we must lead by example. We expect our managers to show this quality: gaining the trust of their colleagues by communicating clearly and acting decisively in challenging situations. The Bata management team is responsible for bringing out the best in their staff, understanding individuals’ strengths to progress their careers and Bata’s success.

  • Our marketers work tirelessly to understand the needs of our customers. Researching the latest global footwear trends since 1894, they know how to sell shoes to a global market, whether it’s in Delhi, Mexico City or Geneva. Successful marketers share a sense of curiosity, a thirst for learning and a sharp analytical mind. Our teams anticipate the changes in the world of fashion, footwear and communication, creating strategies and campaigns that will give Bata a competitive edge.

  • Running a successful global brand requires careful planning. To reach our markets around the world, Bata has built a strategic logistics and distribution network, ensuring that every customer gets the shoes they want when they want them, no matter where they are. How we get raw materials to factories and then the end product to the customer is a constantly shifting process; our supply chain personnel work tirelessly to understand the market demand and make the path to the consumer as smooth as possible. Our team is made up of clear thinkers who understand the power of a robust process and can anticipate challenges ahead.

  • Technology has become central to everything we do at Bata. From the factory floor to our retail stores and to the boardroom, we rely on effective systems and connectivity to keep our business moving forward. Our IT professionals make this progress possible by finding practical fixes for everyday issues and innovative solutions to address tomorrow’s challenges. We seek out IT staff that go above and beyond and find not only the solution, but the best solution – personalities that are constantly looking for better ways to do their job and to make the business more efficient.

  • A few things have changed since we started doing business in 1894. How people shop in the 21st century is a major shift. Mastering E-commerce and being competitive online is essential to our business. Our team mixes technology and marketing know-how to make sure our customers can find the shoes the need, while helping Bata reach new customers and markets. A deep knowledge of online platforms, algorithms, product optimization and shifting digital trends is what we look for in our E-commerce wizards.

  • As a family business, we want our employees to be treated like family. Monitoring job satisfaction, protecting employee interests, handling contracts and responding to everyday requests is what’s required to keep our family happy and motivated. Our empathetic HR teams work proactively to improve the working conditions and the lives of their colleagues all over the world. Understanding people is a must in this position, but so is a patient and critical eye when dealing with paperwork.

  • Our global operation relies on a flexible and agile financial system. Accurate reporting, accounting, forecasting and management helps to maintain the financial and operational health of Bata worldwide. Our team of financial professionals spend their days gathering and analyzing information to inform and devise strategies that will drive Bata’s business forward. A passion for numbers and business, and the ability to see an opportunity, is what sets our financial team apart. 

Interview with Nusrat Hasan


Q: What is your current role at Bata and what are your responsibilities?

A: Currently, I am the Marketing Manager of Bata Bangladesh. My role involves overseeing the entire marketing function of the organization which includes brand management, CRM, brand campaign management (both in traditional and digital media) and visual merchandising.

Q: What other roles have you had and how long have you worked at Bata?

A: I joined Bata in February, 2022, so I’ve only worked 5 months for Bata. Previously, I worked in the FMCG industry where I was involved in product development, brand management, consumer research and media management.

Q: What are the most important skills for being successful in your current position? How did you learn or develop these skills?

A: Along with the functional skills required to fulfil the responsibilities in my current role, I believe it’s also important to have soft skills to be successful. Given my role involves overseeing a team, it’s imperative I possess the right temperament. This allows me to institute teamwork, lead my department in the right direction and create a collaborative atmosphere where members feel comfortable to express their ideas. The development of these soft skills is a continuous journey and I have learned them through experiences like working on various cross-functional projects, stakeholder management and leading teams in previous roles at other organizations.

Q: How would you describe the culture at Bata?

A: Bata’s culture is a unique blend of traditional and modern values. Traditional because it carries a legacy with itself which is revered by people in Bangladesh. Modern because Bata strives to remain relevant/contemporary within the lives of its consumers. The traditional values and wisdom that exist internally allows us to learn and grow. The modern values motivate us to be more entrepreneurial, to move forward and to add value to our consumers’ lives. I have found the environment of Bata to be co-operative where everyone looks out for one another. The team spirit is visible and is one of many reasons why the organization has been so successful.

Q: What do you enjoy most about working at Bata and would you recommend Bata as an employer?

A: Coming from a different industry, the learning curve has been extremely steep for me as I have gained the experience of working for a retail brand. What I enjoy the most about my role at Bata is the ability the company gives me to innovate and reinvent the practices of Marketing within the retail environment. I would recommend Bata as an employer because you truly get the flavor of working for a global company but at the same time you implement initiatives that will impact the brand at the local level. At its core, Bata truly is a “glocal” company!