Why work at Bata?

People are at the heart of what we do. From the consumers and customers we serve, to the communities in which we operate, to the employees who drive our success year after year. Through our CSR programs, volunteering and philanthropy, we deepen our connections with the company, our colleagues and the communities in which we operate.

What we offer

Competitive salary, generous benefits and a respect for work-life balance form the foundation of what we offer at Bata. We then go the extra mile to train and equip our employees to make the most of the opportunities available to them. We provide industry-leading development programsto foster a culture of teamwork, integrity and excellence in everything we do. As a global brand, we value diversity and mobility, encouraging our people to pursue positions in new regions that will help them grow professionally and personally. Our multicultural leadership team is representative of this commitment and our brand’s international footprint.

At Bata, we’re focused on making beautiful, comfortable and affordable shoes. If you have a passion for footwear, fashion and exciting customers, you could go far with a career at Bata.

  • Leadership is part of our DNA at Bata. Our founder, Tomas Bata, believed that in order to do a job well we must lead by example. We expect our managers to show this quality: gaining the trust of their colleagues by communicating clearly and acting decisively in challenging situations. The Bata management team is responsible for bringing out the best in their staff, understanding individuals’ strengths to progress their careers and Bata’s success.

  • Our marketers work tirelessly to understand the needs of our customers. Researching the latest global footwear trends since 1894, they know how to sell shoes to a global market, whether it’s in Delhi, Mexico City or Geneva. Successful marketers share a sense of curiosity, a thirst for learning and a sharp analytical mind. Our teams anticipate the changes in the world of fashion, footwear and communication, creating strategies and campaigns that will give Bata a competitive edge.

  • Running a successful global brand requires careful planning. To reach our markets around the world, Bata has built a strategic logistics and distribution network, ensuring that every customer gets the shoes they want when they want them, no matter where they are. How we get raw materials to factories and then the end product to the customer is a constantly shifting process; our supply chain personnel work tirelessly to understand the market demand and make the path to the consumer as smooth as possible. Our team is made up of clear thinkers who understand the power of a robust process and can anticipate challenges ahead.

  • Technology has become central to everything we do at Bata. From the factory floor to our retail stores and to the boardroom, we rely on effective systems and connectivity to keep our business moving forward. Our IT professionals make this progress possible by finding practical fixes for everyday issues and innovative solutions to address tomorrow’s challenges. We seek out IT staff that go above and beyond and find not only the solution, but the best solution – personalities that are constantly looking for better ways to do their job and to make the business more efficient.

  • A few things have changed since we started doing business in 1894. How people shop in the 21st century is a major shift. Mastering E-commerce and being competitive online is essential to our business. Our team mixes technology and marketing know-how to make sure our customers can find the shoes the need, while helping Bata reach new customers and markets. A deep knowledge of online platforms, algorithms, product optimization and shifting digital trends is what we look for in our E-commerce wizards.

  • As a family business, we want our employees to be treated like family. Monitoring job satisfaction, protecting employee interests, handling contracts and responding to everyday requests is what’s required to keep our family happy and motivated. Our empathetic HR teams work proactively to improve the working conditions and the lives of their colleagues all over the world. Understanding people is a must in this position, but so is a patient and critical eye when dealing with paperwork.

  • Our global operation relies on a flexible and agile financial system. Accurate reporting, accounting, forecasting and management helps to maintain the financial and operational health of Bata worldwide. Our team of financial professionals spend their days gathering and analyzing information to inform and devise strategies that will drive Bata’s business forward. A passion for numbers and business, and the ability to see an opportunity, is what sets our financial team apart. 

Interview with Inderpreet Singh

Hello all! I am Inderpreet Singh, E-commerce Director for the Asia Pacific region – responsible for FA2A Business in APAC region.This exciting role is still quite new for me,but it adds enthusiasm and a new learning to eachday! I’ve been building my career at Bata since 2009 and every role held at Bata enriched my competences, be it my last role in Indonesia as Country Manager or as Head of Retail in India or as Country Manager in Sri Lanka, or all the Retail positions held during the first years of my career at Bata India.

It’s an exciting time to be working in E-commerce, as we bring the “digital transformation” and our new omni-channel platforms to all our Bata Markets.We aim at a smooth and effective rollout in these markets to maximize our digital growth. It’s truly a group effort, involving our E-Commerce, IT, Marketing, Product and Merchandising teams, and I appreciate contributions of each and all towards this growth journey.

This is not my first role that has involved leading our Bata markets in a digital era. At BataIndonesia our focus was on modernizing the Bata brand to appeal to new and younger audiences. We launched initiatives like Bata ChatShop, Live streaming, and social selling to widen our reach during Covid times. The development of the “North Star” and “Bata Red Label” helped us to achieve our goal of improving brand perception and reaching out to new consumers through a mix of online and offline campaigns. 

Advancing our brand and growing sales is hard and challenging work, but it’s also the most rewarding part of my job. Working hard to reach targetswith a passionate team makes coming to work truly enjoyable. I am constantly impressed by the people working around me exuberating the Bata spirit.

What’s more, I am always looking forward to work with innovative leaders having a ‘can do’ attitude. These attitudes allied to best-in-class technical abilities – often learned in our ongoing training processes - are all behind ourFA2A success.We hire people who not only share OUR VALUES, but who commit to them and contribute and enrich our company culture.

Trainingand learning area part of career development here. Like every business we rely on people. We are encouraged to undertake severaldevelopmentcourses to enhance our knowledge in new fields like digital marketing, disruption, and transformation.We also support so many volunteering and philanthropy projects outside of work whichis good for our people and it’s good for everyone in the society. By doing it,we deepen our connections with the company, our colleagues, and our communities. That’s a real win-win scenario.

It’s a combination of these hard and soft measures that make working for Bata so right for me. Being at the real forefront of technological advances, being part of a ‘global power brand’ and working with smart, committed, talented professionals. What could be better?